Making great media visible, viable and accountable
We believe great independent media needs three things.
It needs to be visible:
To be able to reach audiences and compete in a media environment increasingly controlled by powerful platforms.
It needs to be viable:
To be supported by sustainable funding, fair economics and strong organisations. Producing vital work needs to be paid.
And it needs to be accountable:
To be held to high standards, independent regulation and a clear responsibility to the public.
Our job is to help build the institutions and infrastructure that make those things possible.
Whether you can donate a little or a lot, all support is appreciated.
Changing the media means changing the system around it.
It also needs funding, technology, regulation, professional standards, research, distribution, collaboration and institutions capable of supporting it for the long term.
That is how the Independent Media Trust works.
We identify gaps in the media and information ecosystem and help develop practical responses: funding new ideas, incubating organisations, supporting public-interest infrastructure and bringing together the expertise needed to make things happen.
We provide the architecture for great media to structure what comes next.
Visible
Great journalism only matters if people can find it.
We support ideas and infrastructure that help independent media reach audiences, reduce dependence on dominant platforms and ensure trustworthy information can compete for public attention.
Viable
Independent media cannot serve the public if it cannot survive.
We develop new approaches to funding, infrastructure and shared capacity that give good journalism a stronger economic foundation.
Accountable
Trust requires more than good intentions.
We support independent regulation, professional standards, transparent governance and institutions designed to ensure that media remains answerable to the public it serves.
You want to change the media.
We know where to start.
Talk to us about funding and partnership
But knowing the media needs to change is easier than knowing what to fund.
The Independent Media Trust brings together expertise in journalism, regulation, technology, funding and institution-building to identify where intervention can make a meaningful difference.
We can help turn an ambition to improve the media into practical institutions, infrastructure and .